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Checkout drop-off study
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Checkout drop-off 이유를 파악하고 싶어요. 어떤 질문들로 인터뷰를 구성하면 좋을까요?

좋아요. 목표/대상/질문 흐름까지 한 번에 초안을 만들어볼게요.

  • Goal: 이탈 원인 파악
  • Audience: 최근 구매 + 장바구니 이탈
  • Questions: fees, trust, form friction

오른쪽에서 초안을 확인하고 적용해보세요.

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Checkout drop-off study

Description
사용자가 결제 단계에서 이탈하는 주요 이유를 파악합니다.
Welcome Title
Checkout 경험 인터뷰
Welcome Message
최근 결제 경험을 바탕으로 솔직하게 이야기해 주세요.

Study Goals

결제 이탈의 핵심 드라이버(숨은 비용, 신뢰, 폼 마찰, 결제수단)를 특정합니다.

Audience

최근 30일 내 구매 경험자 + 장바구니/체크아웃 이탈 사용자

User Groups

Mobile

모바일 결제에서 이탈

Desktop

데스크톱 결제에서 이탈

Screener Questions

Q1

최근 결제 시도를 완료하지 못한 이유는 무엇인가요?

숨은 비용(배송/세금)
결제 수단 부족
사이트 신뢰/보안 우려

Interview

Opening

Opening Message

최근 결제 시도를 떠올리며, 과정에서 불편했던 점을 편하게 이야기해 주세요.

Questions

Section 1Checkout flow
Topic 1Friction
Q1

결제 단계에서 어떤 정보 입력이 가장 번거로웠나요?

폼 입력, 쿠폰, 주소/결제수단 선택을 구체적으로 물어보세요.

Closing

Closing Message

오늘 공유해주신 내용을 바탕으로 결제 경험을 개선하겠습니다. 감사합니다!

Proby picksthe best follow-up question

Proby keeps the conversation moving while going deeper with the right follow-up. When it matters, you can steer it in real time from the Observer Room.

Proby

Can you tell me about the last time you dealt with this—what triggered it, and what did you do next?

Participant
Participant video feed will appear here.
90
%
Budget saved
Save up to 90% vs. traditional research ops.
3–4×
Longer responses
Customer responses 3–4× longer than average.
<24
h
Results in hours
Results in hours, not days.

Support for Various Research Types

Brand Tracker

Analyze perception shifts over time

Usability Testing

Validate product ease-of-use

Multi-Market Segmentation

Conduct interviews in 50+ languages

Concept Testing

Learn which concepts will break out

Consumer Journey Map

Track real customer journeys

Creative Testing

Quickly test messaging and visuals

Data security

Data Security and Privacy

Your data is safely protected

End-to-End Encryption

All data is encrypted during transmission and storage

GDPR Compliance

Fully compliant with European privacy laws

Access Control

Control data access with granular permission management

Multi-Factor Authentication (MFA)

Add an extra layer of security with MFA. Protect against unauthorized access with SMS, authenticator apps, or hardware security keys.

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