Build personas grounded in real people, not assumptions
Proby interviews customers at scale and organizes what real people say into clear customer types, so your personas rest on evidence rather than assumptions. Understand the needs, motivations, and decision-making context behind each type, and keep your personas current as the market shifts.
Trusted by multiple leading companies
Persona research that shows who your customers really are
Persona discovery interviews
Explore your customers' goals, life context, behaviors, and motivations in depth. Go beyond surface traits to understand who they really are and why they choose what they choose.
Mapping needs and motivations
Understand the goals your customers want to reach and the obstacles in their way. Examine the values and criteria that matter to them, and pin down the core needs your product has to meet.
Decision-journey interviews
See how customers move from awareness to comparison to choice, and what criteria they judge by. From the trigger to buy to the moments of hesitation, find what tips the decision.
Persona-based concept validation
See how different personas react to new features and product experiences. Learn which elements appeal to whom, and why preferences diverge.
Sharper personas, built on interviews at scale
Personas only become meaningful when patterns emerge from real interviews. AI moderation lets you run in-depth interviews at scale, with follow-ups asked consistently across every participant for comparable, less biased data.
Collected stories are organized into clear persona types, with highlight videos of key quotes that make them easy to share. Built this way, personas aren't a one-and-done deliverable but a shared language your teams actually use.
Give number-defined groups a face, built from real quotes
Multilingual
The AI moderator interviews in any language. Test overseas markets in one project—no local agency required.
Real-time AI probing that asks why
The interview doesn't stop at "it was fine." The AI moderator asks in real time what worked and where it felt awkward, capturing the reasons behind each answer.
- Which part did you find most confusing?
- At first glance, what did you think this screen was for?
- What information would have helped you understand the screen better?
Auto-generated highlight clips
Moments where users hit friction or reacted positively are turned into shareable highlight clips. Gather users' key actions and quotes into video clips you can share.
Data-driven interactive analysis
Ask questions as if you're talking to your data, and the analysis flexibly reshapes to match. Get results in the direction you want, instantly.
Why is large storage capacity cited as an important factor?